The giants of luxury—think Louis Vuitton and Chanel—have finally heard a dose of real talk from their elite clientele: stop nickel‑and‑diming us. In 2025, annual price hikes have slowed to 3%, the softest surge since before the Instagram era.Financial Times
Why should this matter to Pleasure Guilty? Because elegance is a value proposition, not a sticker shock. When the top tier plays fair, real taste becomes the exclusive rebellion it always needed to be.
Meanwhile, Prada’s $1.36 billion acquisition of Versace is underway.en.wikipedia.org Not just a merger—it’s an Italian powerplay aimed at redefining luxury from Milan to Manhattan. Think couture with control, DNA with digits.
Your edge? In a market where overt price inflation feels greedy and mergers feel clinical, fantasy‑luxury remains magical. While other brands chase profit, Pleasure Guilty designs desire.